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MULTIFAMILY EXECUTIVE

August 1997


Unique Services to Offer


According to Collier, students are like young professionals who are looking for convenience. The more services offered by a complex, the more attractive it will become to students. At his properties, residents can choose to have the management team turn on the utilities, so that when they move in, the phone, cable and electric will be operating.


Depending on the market, some students look for furnished complexes. For example, all of JPI's student housing projects are furnished. Because trends change, some owners work with furniture leasing companies as an alternative to having all of their units furnished.


Integroup offers roommate matching services. They developed a special property management computer program in which they enter a student's responses from a list of personality questions to help them find a roommate. Once the students are matched, they are given an opportunity to meet to decide if they want to live together.

PICTURE OF BUSINESS DAY STORY


Curzan does not recommend this service because of liability issues. Instead of roommate matching, some complexes will have a list of people interested in finding a roommate. They leave it up to the students to call each other, meet and decide if they want to live together.


Students are like any other specialty market. It is important to understand their needs and wants and then cater to them. Owners and managers who are thinking about entering the student market should start forming a relationship with their nearby university now.


Reprinted from Multifamily Executive
August 1997


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